Our Story
Overview
DE’ANMA is an Indian jewelry brand that epitomizes simplicity and refinement in its designs. Founded by Priyanka Desai, a fashion designer seeking accessories to perfectly complement her creations, the brand emerged to fill a gap in the market for minimalist jewelry pieces.
Mission
At DE’ANMA, our mission is to prioritize 'Less Is More', crafting jewelry that embodies minimalist, precise, and structured designs. We aim to seamlessly blend traditional craftsmanship with contemporary methods, ensuring each piece reflects unparalleled quality and attention to detail.
Values
Simplicity: We believe in the power of simplicity to make a bold statement.
Quality: We are committed to delivering exceptional craftsmanship and enduring quality in every piece.
Innovation: We continually explore new techniques to push the boundaries of traditional jewelry design.
Authenticity: We celebrate the heritage of Indian craftsmanship while infusing a modern sensibility into our creations.
Unique Selling Proposition
DE’ANMA stands out for its commitment to minimalist, handcrafted jewelry that blends traditional Indian techniques with contemporary aesthetics. Each piece is meticulously crafted to offer a distinctive touch to the wearer’s wardrobe. People would find what they are looking for.
How we started
Our first collection
