Our Story

Est. 2016

Priyanka Desai

Founder & Creative Director

DE’ANMA is an Indian jewelry brand that epitomizes simplicity and refinement in its designs. Founded by Priyanka Desai, a fashion designer seeking accessories to perfectly complement her creations, the brand emerged to fill a gap in the market for minimalist jewelry pieces.

Mission

At DE’ANMA, our mission is to prioritize 'Less Is More', crafting jewelry that embodies minimalist, precise, and structured designs. We aim to seamlessly blend traditional craftsmanship with contemporary methods, ensuring each piece reflects unparalleled quality and attention to detail.

Values

Simplicity

We believe in the power of simplicity to make a bold statement.

Quality

We are committed to delivering exceptional craftsmanship and enduring quality in every piece.

Innovation

We continually explore new techniques to push the boundaries of traditional jewelry design.

Authenticity

We celebrate the heritage of Indian craftsmanship while infusing a modern sensibility into our creations.